Get seen, get heard, get results.
Your story, told powerfully.

Let’s write copy that actually says something—and gets people to listen. It starts with the right words. And the right words start here.

Close-up, abstract view of architecture.

The Face Behind

Hi, I’m Fifi. Back in 2021, I was a lost beginner, writing content for Rp75 per word with no clue what I was doing.

I lived in a quiet town of 1,300 people and kept asking myself, “How would anyone ever find me here?” I had no mentor, no blueprint—just a gut feeling that I was meant for more.

Everything shifted when I started sharing my writing online. That one step turned into clients, confidence, and a career I never saw coming. 👩🏻‍💻

Now, I use words to help others do the impossible. And if you’re just getting started, hear this: you’re not behind. You’re just at the beginning—like I was.

💬 Is your copy working as hard as it could be?

Your design looks great. Your product delivers. But your copy? If it’s not pulling its weight, you’re leaving connection (and conversion) on the table.

Good copy doesn’t just sound nice. It sells without shouting, builds trust without trying too hard, and turns browsers into believers.

What’s possible when your words work?

More clicks from the right people.
More “this is so me” reactions.
More sales without feeling salesy.

Move Beyond Clickbait

If your brand stands for something real, why settle for copy that feels hollow? You’re not here to game the algorithm. You’re here to build trust, spark connection, and tell stories that actually matter. 💌

You’re in the right place if:

  • Clickbait makes you cringe
  • You believe your audience is smarter than the algorithm gives them credit for
  • You want a partner who “gets” your brand and speaks your language
  • You know great copy is an investment in long-term growth
  • You’re tired of brands treating people like data points, not real humans
  • You value clarity, connection, and copy with substance

How I can help?

Social Media Audit

If your content looks busy but feels…blah—it’s time for a reset.

I’ll comb through your feed, spot what’s holding you back, and show you how to create content that clicks, connects, and converts. No fluff. Just honest, practical insight.

Personal Branding

You’ve got something to say—but does it actually sound like you? I help you find your voice, shape your story, and show up online with clarity, confidence, and consistency. No buzzwords, no copy-paste personas. Just the real you—refined.

Marketing Materials

From scroll-stopping ads to web copy that converts—your words should pull weight.

I write with intention, so every line has a job: to sell, to speak, to stick.

GET IN TOUCH

Book a Service

Need words that sound like you and sell without shouting? Tell me what you’re building—I’ll help you write it right.